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Embroidery Prices | How to Price Embroidery / Monogramming

2022 Updated: We review methods of how to determine embroidery prices and embroidery cost… by the job, per Item, and per stitch

Not Knowing How to Price Embroidery or Monogramming Creates Fears.

There are a few factors to consider when pricing embroidery or monogramming services. You’ll need to consider more than the cost of materials.  The type of thread, fabric, and stabilizer all play a role in the overall cost of the project. In addition, consider the time it will take to complete the project.

More complex designs will take longer to stitch out, and thus will be more expensive. Finally, factor in the cost of any additional services that may be required, such as digitizing or setting up a design for embroidery.

By taking all of these factors into account, you can arrive at a fair price for your embroidery or monogramming services.

Learning how to price embroidery work can sometimes seem complicated.  Some business owners have expressed fears regarding embroidery prices, embroidery costs, or monogramming costs.

So, let’s take a look at some of those fears and how to get past them.

Fears: If My Price is Too High

Fears: If My Price is Too Low

Can you Notice all the pressure people put on themselves about pricing?

Notice how the fears and potential regrets are nearly the same in each list?

Unfortunately, deciding how to price embroidery monogramming work on a commercial machine can often become a huge procrastination point.

But it doesn’t need to be that way.

Understanding embroidery prices or monogramming with well-founded pricing models

Knowing your goals up front will help remove the fears and keep your business moving forward.

To start with, it’s important to keep pricing in perspective.  Learning how to price embroidery and monogramming jobs correctly is only one part of reaching your overall goals.

Pricing is not the thing that will make or break your business.

Pricing in the embroidery and monogramming machine business is a powerful tool that you can use to help yourself reach your goals. It might take time before pricing becomes second nature.  But it’s well worth learning how because when done right this will be an important part of getting ahead at work or fulfilling personal obligations like family caregiving activities for example!

Your potential in the embroidery business is only limited by your imagination, so let go of any fears you have about pricing and focus on your goals instead.

Start with your Goals in mind.

Starting a business is tough and there are so many things you need to do before, during and after opening your doors. One of the most important moments in any new embroidery company’s life cycle happens when they decide what his or her goals should be as it will help them reach those larger aspirations with less difficulty!


One way that I have found success for my own small businesses was by breaking down each step into smaller milestones which made sure we were taking action towards our goal every day instead waiting until everything came together at once right off-the bat like magic (which doesn’t happen). This allowed us time along both journeys: 1) To see progress 2 )Feel confident about wherewe

Let the accomplishment of those smaller goals add up to your bigger goals.

For instance, let’s say your big goal is to hit your break-even point in your business (the point where sales cover all expenses) within the first year.

Rather than focusing on a large yearly sales goal, instead chose 4 or 5 actions you can do each day, week, or month.

Let’s say your goal was to learn how to price embroidery for the custom shoe making market?  Having that goal in mind would be critical.

Here’s an Example: Embroidery Prices with Your Goals in Mind:

If by chance you have an existing business and have never taken the time to write down your goals, now is a perfect time to get started.

Anyone who is searching for the best way to price embroidery or monogramming has a great opportunity to start making written goals.

These goals will inform your pricing decisions and help you decide which pricing models to use which support your overall goals.

Cost, Retail or Wholesale Strategies

Understanding pricing on a more general level is important before we can discuss pricing models.

There are three broad categories for pricing that need to be understood in order to speak the same pricing language that your customers, partners, vendors, and other colleagues will speak.

The Embroidery Cost Price

Cost pricing is often the starting point of any pricing model.  It’s unique for each business, and depends on many different factors that apply specifically to the individual business.

Costs are classified into two broad categories and it’s important to be able to have some understanding of the differences when learning how to price embroidery.

Fixed Costs – any costs that do not change with an increase or decrease in the amount of the goods or services provided.

These are expenses that the embroidery company has to pay regardless of if any business activity is conducted or any sale is made that month.

Typically this includes things such as rent, utilities, lease payments, monthly maintenance payments, owner’s salaries, and other fixed overhead costs.

These fixed costs get tracked to each job based on a number of jobs expected for each month.

For instance: if your fixed costs for a specific month are let’s say $1,450 (rent, lease payments, fixed supplies, etc.) and your Sales Volume is let’s say $5,000 then your fixed costs represent about 30% of your Sales Volume.

Imagine now if you are able to double your sales volume to  $10,000.  Now your fixed costs would now only add up to 15% of your Sales Volume.  This will leave a larger percentage (85% instead of 70%) for cost of goods and Profits!

When pricing monogramming machine jobs and items, keep in mind that any increase in sales volume effectively reduces the percentage you pay in fixed costs. Higher sales volume leaves more $$$ for higher profits!

Variable Costs-  Variable costs fluctuate with production volume, they typically depend upon how much you sell or prepare to sell and how many orders you receive that month.

Learning to calculate and classify the variable costs of your monogramming machine business s one of the more tedious things to get a handle on when learning how to price embroidery or a monogramming job.

However, keep the task in perspective.  It is nothing more than a gathering of the costs that change with each job. For a quick rundown of the different monogramming machines out there compared to our Avancé brand, click here to learn more.

Wholesale Embroidery Prices

The Wholesale price is what commercial embroidery and monogramming machine businesses typically pay for blank garments, thread, backing, bobbins, etc.

Wholesaling is one of the steps in a typical supply chain, which includes manufacturers, distributors (blank garments) and retailers (most embroidery and monogramming machine services).

The apparel distributors typically have large warehouses locally where they store hundreds of thousands of garments which are blank and ready to be delivered to embroidery machine or monogramming machine shops in their local areas.

As a new startup or existing embroidery business owner, you can often show the wholesale company a copy of the embroidery machine invoice and be set up with a wholesale account.

Having purchased a commercial monogramming machine is a good indicator to Wholesalers that you mean business.  They will give you a better sense of how to price embroidery work if you know how to ask.

Embroidery Prices & Models for Machine Embroidery Jobs

There are literally dozens of ways to go about