How to Budget for Success in Your Embroidery Business

Buying Advice, Commercial Embroidery Machine

Your budget is your budget. It’s not about telling you that you have to put away a certain amount of money.

 

It’s about you being empowered to make whatever financial decisions you want. And keeping track of it.

You can spend money on the things you want and need because you’ve budgeted for it.

One of the key things Mecham says is that it’s not about the money. What are you going to do with a big pile of cash that has nothing to do? What’s the point of having $10,000 if it doesn’t have a purpose?
You think about what’s important to you. Whether it’s vacations, gadgets, saving to buy a bigger house, to enjoy fancy meals, or saving to send your kids to school.

We’ve seen time and time again, if you’re terrible with your own personal finances, it’s very unlikely that you’ll have good business money habits.
If you have good business money habits and can translate that into your personal habits, you’ll have better both.
No matter how inconvenient you make it to get that money, you have the power to take it. If your personal finances are bad and you’re backed into a corner, you don’t care how difficult it is to get the money out.

Creating a budget is about safeguarding the business. But also to make sure you’re managing both aspects of your finances well.
There are 4 rules to creating a budget.

 

Budget Rules

Give every dollar a job.

You pay your mortgage, you pay your electric, you pay your cell phone, etc. These are regular things that your money needs to do. At the end of the month, you may have $500, you save it. Saving in itself isn’t a job. What are you saving it for?

What happens is that your grill breaks. You see you have $3,000 in the savings account, so you buy the expensive grill. But that wasn’t something you budgeted for.  You start questioning every purchase you make. Perhaps you really want a new grill, but you’ve also noticed that somethings going wrong with your refrigerator.

What has priority?

With every dollar having a job, you can assign your savings a job. You want to save for a vacation.

 

One of the ideas from “Your Need a Profit” is having separate bank accounts for everything. You’re doing the same thing. The money that goes into the Taxes account, that’s its job.

 

Embrace your true expenses

Your true expenses aren’t just your mortgage and electrical bills. They’re also tires for your car. New eyeglasses.
These are expenses that you know are going to come eventually.

Start budgeting for those, always.

In your business, you know you’re eventually going to run out of ink for your DTG printer.
Your equipment might be under warranty, but you know you’re eventually going to need parts and repairs. Set aside the money for this eventual expense.

 

Roll with the punches

Your budget is going to change all the time. You’re going to have different months. Different things are going to come up.
Perhaps rent goes up. Your local municipality passes a new law and business property taxes went up.

Prices on blanks could change. Perhaps a supplier had a standard $2/shirt. However, now some are $1.75 and others are $2.25. Your expenses have now changed.

You may decide to refinance your mortgage to get a better rate and save $100/month. You might change your cell phone plan to a lower rate.
You need to change your budget.

You can take those savings you’ve just found and move them to another priority. What is the highest priority?
It’s not about reducing your expenses. Everything on your budget is an expense. Whether it’s the luxury vacation or the groceries.
If long-term retirement savings is a priority you can perhaps move funds from reducing your cell bill into that item.

 

Age your money

Aging your money is essentially paying all your bills with money that you earned at least 30 days ago. You are never waiting for a paycheck to pay a bill.

The point is to age it to as old as it can get. An initial and obtainable goal is 30 days.
Getting a month ahead can be done fairly quickly. All you do is chop all the low priority stuff out. It could be that $5 morning coffee you love or Friday date night.

If you cut out that $5 coffee out for a month, that’s $100 you’re aging. And you’re not cutting it out forever.
You cut date night for 4 weeks, you have another $400.  You might need to extend it to 2 months so you can save $1,000 and that’s what gets you 30 days ahead of your bills.

Make it a goal to get 30 days ahead. Doing so will also help you see areas in your finances where you can improve. Both personally and in your business.

If you’re late on your phone bill they might charge you a $3 fee. Which might seem like nothing, but if you continue to do that, those are dollars that didn’t originally have that job. So that might be something you get on top of to gain those dollars back.  It could also be a credit card that has interest fees.

Once you’ve aged your money and you’re a month ahead you can prioritize.  You get to decide, is that $5 coffee great or do you not miss it? Do you want to bring back date night every week, switch it up to every other week, or change where you go so it costs less?

We looked at “Profits First” and that need to put money into your profits account. You can always find a way to cut your expenses by 10%.
That same philosophy applies to your personal budget as you prioritize.

 

What’s your priority?

Everyone gets to make their own decisions about what is important. You can read books, listen to advice from your friends, but realize what is important to you.

Some people aren’t big into vacations. They would rather spend their time going to sports games. Others aren’t into gadgets.
It’s the same philosophy in your business. What is the priority? A natural priority may be profit, but what are you going to do with that profit?
Instead of putting it into your personal profit you might be interested in starting a second business. Or expanding your business to a retail location.  Or to give it to charity.

You don’t have those choices when you’re constantly trying to figure out what credit card to charge.

 

Start today

Start right now with the money you have.

You can adjust as you go and find other expenses that are your priority, and others that can be reduced.  You’ll start to recognize things that you’re spending your money on that you just can’t afford.

Because you’re now paying attention to your budget you’ll get better at it. You’ll get relaxed and comfortable with your money as you go.
There’s no panic in the middle of the month when you realize you can’t pay for something. You have more control.

 

Little piles

With every dollar having a job, you may have set aside money for a new iPad, a present for your mom, etc.
If something happens, for example, you broke your glasses, that’s now a bigger priority. You can take a little bit from each pile to buy your new glasses.

If something big happens, you still have a plan of where you need to get back to. And you know that you can get there because you’ve already done it once. It’s much less stressful.

 

Taking control

You’re more prepared for the unexpected. You’re more prepared to recover.

You have this long-term plan and you’re 6 months into it. Then something happens that costs you $10,000. You look at your budget list and it eats up everything.  But now you have a recovery plan. You figured out the problem and you know how to get out of it.

 

Prepared for opportunities

The goal of the budget is that no matter what emergency happens, you’re ready. It also means you’re ready for opportunities.
In your business, you’ve been setting aside money.

Perhaps it’s for in case a big order comes up because it happened to you before.
Thread, rhinestones, and vinyl don’t expire. If you’ve been setting aside this money and an amazing deal comes up on Colman & Company, there’s no better time to buy it.

You could have just saved $150. And you know it’s something you’re going to need eventually so it’s not going to waste.
You might also be able to buy the larger bag of rhinestones because you have the funds available.

That over time saves you money.

 

Summary

  • You’re looking at the money that’s in your bank account with purpose.
  • Embrace your true expenses. You have the future in mind and this is money you will spend, but it may not show up this month.
  • If you’re living on the edge of your expenses, you’re not prepared for emergencies or opportunities.
  • Don’t be afraid to change things. If an expense goes up you need to take it from somewhere else. If an expense goes down, add that money somewhere else.
  • The act of paying attention to your budget and having goals will give you a better business.
    Have a good business!
Professional Embroidery Machine Options For Start-ups 2018

Professional Embroidery Machine Options For Start-ups 2018

Buying Advice, Commercial Embroidery Machine, Professional Embroidery

Comparing Single Head vs. Multi-head Professional Embroidery Machine

Return on Investment

The Avancé professional embroidery machine line is a serious game-changer in the market.  The brand’s low price is combined with the highest quality parts and TONS of great features.

Each machine comes standard with 15 needles, a large sewing field and full color LCD monitors.  Plus, single-heads come with a 2-year trade up program that cannot be found anywhere else.  Add to that the industry’s best training and support and it’s easy to see why the Avancé brand is the right choice for professional embroidery machine owners who are looking for the best return on investment.

Here we compare line by line the costs and profits that EACH level of machine provides.  We compare single-head VS multi-head options to help you decide which professional embroidery machine makes the most sense for your professional embroidery business.

 

Get my custom quote now.

Production Time Comparison

Let’s compare a sample logo design. You can see the image of the Avancé 1501C control panel on the right already loaded with the ColDesi logo design.

This logo file is 9,970 stitches, and as you can see the speed is set for 750 stitches per minute, which is average for this type of sew out.

To get an estimate of how long it will take to embroider each design.  You’ll also want to know how to price your embroidery.  However to get the time, just divide the number of stitches by the stitches per minute:

9,970 stitches/750 stitches per minute = 13.29 minutes to completion

This calculation is just an estimate because it does not allow for thread color changes, geography of the design, etc. When we ran this design for the video on the right, it took almost exactly 15 minutes to run.

The sample order we’ll use for comparison is embroidering this ColDesi logo onto 50 garments.

Single Head Results

To complete this job with a single head Avancé 1501C professional 15 need machine would take:

1 garment in 15 minutes = approximately 4 per hour50 garments/4 per hour = 12.5 Hours to complete the order

When using a 4-head machine, like the Avancé 1504 shown in the other demonstration video on your right, the set-up time is comparable.

You load the design into the control panel in a similar way and hooping your garments takes the same amount of time each. BUT the math is much different!

Multi Head Results

New for 2017
Introducing the Avancé 1502 2 Head Professional Embroidery Machine

Choosing the 2-head machine up front is like getting an instant efficiency upgrade.  Labor costs per head are nearly halved, and there is nearly $3,000 savings per head compared to networked single-head machines.

Jobs load up the same way as a single head and color selection is handled the same.  The 2 head machine can be placed on a table top or counter if needed and while much heavier, it can be transported to retail events to maximize your output and profits. The Avancé 1502 is a great upgrade which helps you get paid at twice the rate of single heads.

4 Head Production Comparison

With the 4-head machine, you are just loading the design once, then embroidering 4 garments simultaneously. Now you will produce 4 garments in that same 15 minutes!

4 garments in 15 minutes = 16 garments per hour
50 garments/16 per hour = slightly more than 3 hours to complete the order

In that one, long 12.5-hour day I could either complete ONE 50 garment order on a single head or FOUR of them on the 4-head machine. You will literally make FOUR TIMES THE SALES in the same amount of time.

The 1506C Difference

Guess what happens when you choose a 6-head professional embroidery machine like the Avancé 1506C?

The math just gets better because the time it takes to complete each design is constant, but the number of designs you can produce in the same period increases by the number of heads. Our ColDesi logo job that we’ve been comparing changes in this way:

6 garments in 15 minutes = 24 garments per hour

50 garments/24 per hour = a very little more than 2 hours to complete the order

Now how I can produce 6 times the number of garments in that long 12.5-hour day, which means I can make more than SIX TIMES THE SALES with the 1506C than I would with the 1501C.

The Avancé 1506C – Compact 6 head professional embroidery machine comes with installation and training.

Productivity vs. Price

Let’s compare this in an even more important way, because how many jobs you can do in an hour, or day or week, is the limit of how much money you can make in the embroidery business.

Pricing below are sample numbers for the purposes of comparison only. Your actual cost may be different. Please contact us for current price comparisons.

 

Save more by upgrading now

Instant Upgrade to 1502:  Saves about $3,000 per head

Upgrade to 1504:  Saves about $4,800 per head

Upgrade to 1506:  Saves over $6,000 PER HEAD Wow!

** Compared to individual networked single-heads.

Commercial Machine Price Comparison

We’ve seen very clearly what the productivity benefit is when you upgrade to a 4 or 6 head unit from the 15 needle single head, but what about the pricing?

Budget aside, when comparing prices of multi head systems the most useful comparison to make is “price per head”.

 

Pricing below are sample numbers for the purposes of comparison only. Your actual cost may be different. Please contact us for current price comparisons.

The table above clearly shows what a value the multi head machines are in a price comparison.

The value of the single head machine is the MSRP, but you are paying almost 40% less per head for the 4-head machine and over 51% less with the 6 head.

The Avancé 1506C is TWICE the value per head of the 1501C when you look at it this way

Sales & Marketing Advantages

Of course, you can obviously start your business and make a good living with your single head professional machine, but there are distinct advantages to a multi head bringing in more business as well as producing it.

Turnaround Time

The ability to do 4x or 6x the work in the same time means that you can offer what many other embroiderers cannot; faster delivery. Imagine a business shopping for 100 polos embroidered with their company logo and the difference between offering to complete the order in 4 hours with your 6 head or in 6 hours with your 4-head machine vs. a 3 or 4-day delivery.

Business Image

There is no question that the Avancé 1501C is a high quality commercial machine. It’s obviously built well and looks like a real piece of business hardware. But it’s also constructed in a small format so it fit in a small home or side office and can even roll into a closet when not in use. If your website or company brochures have pictures of a 1504 or 1506C, which are larger and have a much more industrial look you may get larger clients and more work. Perceived capabilities are important for marketing! Also consider the impression made if a potential client visits your place of business and how the Multihead will appear vs. the single head machine.

Embroidery Return on Investment

There are many factors that go into the sales and profitability of your new embroidery business, here are just a few:

Will you work from home, lease warehouse space or be in a retail environment?

What is your local competition like?

Will you be a one person show or hire employees?

What will your pricing strategies be?

Are you taking a salary?

Can you manage your business expenses?

The ROI of your equipment purchase will be influenced by all those factors and more, but we can make some simple estimates based on the things discussed in this article and a few assumptions.

"

Assumption #1

You can make $40/hour running a single head Avancé – which is a common goal in the embroidery business for startups.
"

Assumption #2

You can fill 40 hours of work with business – this is less likely when you first start out and much more likely as you grow your business. You can change this number to do your own estimates.
"

Assumption #3

You are charging $1.25 per thousand stitches. We recommend using the Market Down pricing model described in this article, but that means customizing this scenario by local market, which we can’t do here. The $1.25/m is a mid-range price derived from a quick survey of our own embroidery pros.

Let’s use that ColDesi logo job as our example again:

At approximately 8000 stitches x $1.25 per thousand you would charge $10 for each finished design. You can finish 4 designs per hour, so running this on your single head machine would mean revenues of $40/hour.

 

Here’s another table to compare your potential income depending on the machine you are using:

See How To Price Embroidery

We did a complete guide to pricing that shows you the different formulas for pricing embroidery work.

Read Article
Using these figures, you can see that if you can keep your machines running for 40 hours per week, you can make $1,600/week with your single head machine and up to $9,600/week with your 1506C!
24 designs per hour x 8 hours per day = 192 designs/day

192 designs x $10 each = $1,920/day in sales

$1,920/day x 5 days = $9,600 per week

The Avancé 1506C is $23,000 more than the 1501C single head embroidery machine, so that means a much bigger investment up front. But as you can see above, you can also make up to an additional $8,000/week with the 1506C so it will take you less than 3 weeks of sales to pay for the difference in machine price.

Estimating Your ROI Numbers

These scenarios and pricing are all made to be as simple and clear as possible and represent an ideal business. Some designs need to be run slower; you may encounter production delays for maintenance or repairs. On the other hand, it does not take into consideration the profit on the blank shirts, the fact that you can be more profitable with caps, or any number of factors that may make your results idea. But they are as true and accurate as we could make them and represent good information to help you make your buying decision!

Ready to Start or Expand Your Embroidery Business?

Chat with us below, call us at 877-793-3278 or click button and let us help you get your business growing.
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Commercial Embroidery Machine Comparison | Top Brands Reviewed for 2018

Commercial Embroidery Machine Comparison | Top Brands Reviewed for 2018

Buying Advice, Commercial Embroidery Machine, Reviews

Comparing Each Commercial Embroidery Machine

The differences in the top 5 Single Head Machines on the Market for 2018

We highlight the Avancé brand commercial embroidery machine.  Also the best monogramming machines in the market for 2018

 

 

Choosing the right commercial embroidery machine or monogramming machine to start your new business venture, or expand your existing one, can make a huge difference in your embroidery or monogramming business.

 

 

For 2018, new updates have been made by the manufacturers and new features have been added to each brand. So, how do each of the following top commercial embroidery machines stack up against each other?

 

Keep in mind that your business is living and growing. Even if you do not yet see a need for a specific feature, it’s possible that exact feature could have a huge impact as your business grows.

 

For example, the Avance 1501C has the largest jacket back size of any other commercial embroidery machine represented in this top list of single head machines.

You may not have a huge call for large jacket backs now, but chances are good that you will want this and other features like it as you learn all the little tricks and techniques for using that extra size (patches, case covers, towels, etc.). It’s important to keep your options open to take advantage of new opportunities as they come along. Let’s learn how.

 

Here we review not only the machines and features, but the brands and the companies that sell them. We cover distribution strategies as well. There are several different distribution strategies that manufacturer’s use, and the way they go about selling makes a difference to the end user.

 

Support, Training and Warranty options are also HUGE factors in the long term success of your business.  Many small businesses can’t get off the ground because they don’t understand their machine’s full potential.  Or they don’t understand how to price embroidery.

 

Also, even though the embroidery machines made for the embroidery or monogramming business have similar features. They each use different methods for expressing those same features. The manufacturer may or may not emphasize particular things in their marketing.

 

For example; they will all embroider on caps, but cap frames may or may not be included with a particular purchase. Machine stands are typically available or included, and they all typically have some kind of tracing/laser option.

 

Each will usually have a “table” for embroidering on heavy items like jackets, blankets, or caps etc., some manufacturers include these things for free and others do not.

 

ALL will do 3D text and small lettering – it’s just a matter of specific fonts which are included or not and the quality of the small fonts.

 

Lastly, any commercial embroidery machine also qualifys as commercial monogram machine.  However, they are an improvement over the 6 or 10 needle monogram machines because of their larger sewing field, their more commercial construction and their capacity for 15 needles. It’s important to have multiple jobs ready pre-loaded on the embroidery machine for smoother production from job to job.

Z

Commercial embroidery machine features that are best for start-up’s

  • Unlimited Training
  • Quick Support Response
  • High Quality Included Software
  • Large Sewing Field (Jackets, Patches, Etc.)
  • Ability to do Caps
Z

Training and Resources to look for:

  • Training – online and offline
  • Education – videos, books +
  • Quality Technical Support
  • Industry Connections
  • Start Up MUST Haves
Z

5 Things to look for in your startup package:

  • Hoops, hoops, hoops, the more the better
  • Supply startup kit – backings, thread, bobbins, etc.
  • Embroidery Designs – as many as possible
  • Digitizing/Embroidery software (necessary)
  • Rolling Stand

Comparing Brands and Manufacturers

The 2018 Avance machine represents the 3rd year ColDesi, Inc. has been the exclusive dealer for this world class brand. ColDesi, Inc is a 100% American owned business operating in the US for over 17 years in the industry.

They maintain a reputation of having the best service and support in the world with hundreds of hours of media, webinars, podcasts, and technical insights available for free.  More people visit ColDesi operated support and educational sites worldwide than any other industry source.

ColDesi, group of companies has over 60 people on staff with a large portion of their staff working in customer support, machine preparation and training roles.  ColDesi commitment to support is built right into the mission statement of the company.

In fact, the company made a decision in the fall of 2015 to shift a large portion of their marketing budget from trade shows to service and support. They instead added personnel and infrastructure to help more customers grow and be successful with their professional embroidery machines, t-shirt printing machines or bling equipment.

In our research for 2017 and 2018 the Avance 1501C is the best commercial embroidery machine.  Our chart shows the Avance 1501C leads in nearly every category.  The Liberty Digitizing software that is normally bundled with each new machine purchase (17th version strong) is the best software.  It’s clear and easy for anyone wanting to create the high quality custom digitized designs.

The quality and professionalism of the 4,000 included stock designs are considered the best in the industry.  ColDesi training is absolutely unlimited which means customers can take the instructor led courses as often as they like as long as they own their machines.

There are multiple options for training, and an UNMATCHED 100% trade up guarantee for 2 YEARS towards the purchase of a 4-head or a 6-head.  2 years is well within the sweet-spot for the typical growth cycle of an embroidery business.

This is when many of them will be upgrading to multihead computerized embroidery machines and wanting to get the most value for their existing equipment.  ColDesi, Inc has a clearly defined growth path for the success of their customers.

Get my custom quote.
The downside to the Tajima professional embroidery machine brand is in its pricing. While certainly a respected traditional product it is price tag is up to $4,000 more than the average price of the models we are comparing here.

That’s a 30% premium over the Avancé 1501C! During the last century, the Tajima brand was the market leader in the US in terms of Market Share.  They made their reputation when larger embroidery shops (those with over 100 heads of embroidery) dominated the professional embroidery and monogramming business. That’s where their good reputation started.

Since then, Tajima has been in rebuilding mode facing stiff competition and a market that values flexibility and value. The 2018 new Tajima embroidery machine touts a few good features and a larger commercial embroidery machine field than the model previously reviewed.

The Barudan machine is one of the two most expensive brands in the industry. Also getting its start in many large factories in North Carolina where the machine is distributed, the Barudan brand has been known as one of the top brands in the industry and has an astronomical price tag to match.

Having pioneered some of the major improvements in the industry in the past, the brand is somewhat in maintenance mode now.  The manufacturer has stuck to incremental design changes for over 10 years.  Operators in larger factories are often familiar with the brand.

However, it’s lack of largest jacket back size, it’s limited included software, and the lack of comprehensive videos and training materials make it much less attractive for those who are just expanding their business OR starting  with a single head professional embroidery or monogramming machine.

Happy has carried over the ala cart feature and accessory attitude from their consumer products into their HCD2 commercial embroidery machine.

Happy is well known for its home embroidery machines or expensive consumer machines similar to the Brother PR1000e Entrepreneur Pro. Along with their multi-needle home the Japanese conglomerate that owns Happy now makes a 15 needle commercial machine, the HCD2.

The lack of included hoops, smaller jacket back size, and the rather simplistic “Stitch N Sew” software tend to keep the machine in the wheelhouse of the home styled machines.  This is somewhat surprising considering the machine is priced higher than the other commercial embroidery machine listed.

Melco has changed ownership recently and now shares its product line with a consumer line of embroidery machines. Careful with distribution here – make sure if you buy from a home sewing and vacuum sales outlet that you get commercial level training.

The Melco emt16 has an appealing look, somewhere between the consumerist packaging of the Brother Entrepreneur Pro and the more industrial Avancé and Tajima brands. The pricing is also attractive at slightly under the average here.

The biggest drawback may be that the Table Attachment is optional – makes doing large items more difficult and adds to the complete product price.  However, the fact that the machine requires the computer to remain operational can mean that if your Windows based computer crashes, it could affect the machine or sew out.

The Brother PR1000e, or Entrepreneur Pro, is a consumer embroidery machine that has been positioned as an entry into the commercial marketplace. Unfortunately, even with a beautiful LCD menu screen and some clever features, it lacks some of the basics that commercial and professional embroidery machines should have.

The PR1000e has the smallest sewing field, is lacking in included supplies, no hoops included, no stand, only 10 needles as opposed to 15+, no trade in, only a 2 year warranty. In fact, the only reason this unit is included in the comparison is because of its retail price, at almost $12K, and offer’s home embroidery machine owners essentially a more expensive home machine for their upgrade path.

If additional growth in your business and being able to satisfy all the requests of your customers is important.  Consider another brand.  That’s our recommendation here.

Why Sewing Field Matters

Here’s 5 market segments where sewing field size make a HUGE Impact

There are several pricing models used by embroidery professionals, but they all have one thing in common; the bigger the design, the bigger the price.

The bigger the price, the more dollars you get to keep at the end of the month. With a large sewing field you can make more money with each change of the hoop.

Large beautiful designs sew longer, require less operator time, and attract the types of customers who are willing to pay top dollar for their customer Jackets and Patches.

Learn More About The Avancé 1501C

You can also chat below or call 877-793-3278.
Get my custom quote
Jacket backs and Patches require the largest sewing field and a strong and sturdy hoop to match.  They are very popular and profitable projects for embroidery. Here are just a few examples:

  • School and Letterman Jackets
  • Military & Police Backs & Patches
  • Baseball club windbreakers
  • Golf jackets
  • Motorcycle club jackets and vests
  • Sports & Club Jackets
Not only is a large sewing field a huge money maker, but the large field size showcases your capabilities, attracts higher quality customers and helps you win jobs you had not expected.

For example, if your main competitor was using an Amaya XTS commercial embroidery machine and you owned an Avancé 1501C, you could offer a 45% LARGER DESIGN. Which do you think a customer would prefer?

They both take the same amount of time to hoop and load. But don’t take our word for it.  Speak to an embroidery industry professional about which system is right for your business.  Use the links at the side to learn more, or dial the phone number above to speak with an industry advisor now.

Distribution Strategies

Where You BUY your commercial embroidery machine matters

There’s a difference between how you use a system for home or hobby use, obviously, and what kind of dealership you buy from as well.

There are really 3 kinds of distribution strategies that commercial manufacturers are using in today’s marketplace:

Sewing Center Sales

Regional Distribution

Single Point

Sewing Centers are the places where many professionals that started as hobbyists get interested in embroidery as a business. They have classes on embroidery, sewing, quilting and crafts and often sell very expensive, higher end equipment for those purposes.

The advantage to sewing centers is that you have a built in supportive community. BUT, a community of hobbyists and consumer equipment is probably not going to be helpful in starting an actual contract or custom embroidery business.

The EMT16 from Melco Amaya, for example, is distributed in this way.

DO YOU REALLY WANT TO BUY YOUR BUSINESS EQUIPMENT WHERE YOU CAN ALSO GET A GOOD DEAL ON A VACUUM FOR YOUR HOME?

Regional Distribution can come in several forms, mostly depending on the size of the regions.

Fundamentally, these are companies that only sell commercial equipment, are used to dealing with and supporting commercial embroidery machine customers. The different forms come with how large the region is and whether or not they are exclusive.

A regional distributor for Brother, for example, might sell all of their equipment brands and may just be an embroidery system distributor as part of the package.

The biggest disadvantage in some of these businesses is that you will be dealing iwth their local shop instead of corporate for support – this could be an advantage as well depending on the reputation of the manufacturer.

Single Point Distribution are where the manufacturer selects, or develops for itself, a single sales and support arm for its product.

Basically, you are shopping at what amounts to a Factory Store. Imagine buying a car or appliance directly from the maker without having to go through a local dealer.

Everyone you deal with will be an expert, or at least will be focused on the product you’re purchasing.

You also get dedicated, well trained support personnel and, usually, better training and service options as well.

Pricing for equipment sold in the Single Point Distribution model is normally better than with the other strategies because your closer to the supply chain origin.

The fewer middle men between you and the product, the better the fewer times the items is marked up.

ColDesi, Inc. is the sole reseller of the Avancé product line in the Americas

In addition to the Avancé, ColDesi is also the only distributor for CAMS Automatic Rhinestone Machines, ProSpangle Bling Machine and the DTG brand of direct to garment printers. This allows us to offer the absolute best support and training!

When You Grow

Many beginning embroidery companies are caught by surprise at how fast their business can ramp up and grow. Normally, that’s a good thing, but if you purchase equipment with immediate needs in mind with no thought of expansion or success it can cause some real issues.

Issues with Growth

Equipment Fatigue – If you made the choice to spend as little money as possible up front and went with a more consumer embroidery machine you will quickly find that the components and construction just aren’t up to high volume work.

Software – A basic embroidery application might be fine for a low volume shop, but as you get busier and earn more business you will need more capabilities – consider an upgrade to a software package like Sierra Stitch Era Training Employees – one of the first steps to growing is adding a person or people to actually run the equipment while you run the business – free ongoing and self-paced training classes are vital!

ColDesi offers them free for the life of your machine. Adding and Upgrading – once your business is ready to expand in capabilities you’ll need to look into adding more “heads” to your operation through upgrading or adding on.

Networkable machines, like the Avancé 1501C, allow you to purchase another commercial embroidery machine and hook it up to the same computer that your 1st one is connected to so you get a 2 head or dual function system. Great for production!

On the other hand…

Avancé also offers a 100% trade up program for 2 years. That means that if you’re ready for a 2 head, 4 head or 6 head machine within 2 years of your purchase you get 100% of the value towards your new machine!

Ready to Start or Expand Your Embroidery Business?

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